New animation created to improve general public’s understanding of dementia

Alzheimer’s Research UK  | March 2018  | Bryan Cranston confronts misunderstanding of dementia…using an orange

A new animation created by Aardman Animations and starring Bryan Cranston, has been released as part of a campaign to address misunderstanding around dementia – using nothing more than an orange.  The animation follows a recent YouGov poll commissioned by Alzheimer’s Research UK, which asked the general public what they think dementia is and who it affects, only 23% of British adults specifically mentioned brain disease or degeneration (Alzheimer’s Research UK). 

 

The two minute film centres on an orange that gradually strips away to demonstrate how the diseases that cause dementia, most commonly Alzheimer’s, physically attack the brain. Through damage caused by the disease, the brain of a person with Alzheimer’s can weigh around 140 grams less than a healthy brain – about the weight of an orange.

Hilary Evans, Chief Executive of Alzheimer’s Research UK, said:

“Bryan Cranston’s support of our #ShareTheOrange campaign will help bring global attention to an important truth – that dementia is not an inevitability of age, but is caused by diseases that we can fight. The condition has been blighted by misconceptions for generations, and it’s now time to turn our fatalism into hope, and research holds the key to overcoming the diseases that drive the symptoms. By sharing this film and joining the millions who shared our first campaign film, we can educate and inspire around dementia, and make it our next great medical research success story. Research has made major breakthroughs in other disease areas in the past generation, and people with dementia must now benefit from the same.”

The full news item is available from Alzheimer’s Research UK 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s